Your Privacy Choices
1. Data Subject Privacy Requests
Individuals may have certain rights to request information about their personal data, including with respect to receiving personal data reports and/or having us delete their personal data. To submit such a request, use the form available here: Submit a Data Privacy Request.
2. Do Not Sell or Share My Personal Information
Certain state laws give consumers the right to opt out of the sale or sharing of personal information for purposes of targeted advertising. This section explains how you can opt out of certain activities involving cookies and similar tracking technologies used for targeted advertising. It also provides a mechanism for you to request to limit how other types of non-cookie based personal information about you may be processed for targeted advertising purposes.
A. Change Your Cookie Settings
When you visit our site, we and third parties may use certain technologies like cookies, web beacons, and pixels (collectively, “cookies”) to collect information. The information collected might relate to you, your preferences, or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized experience. For more information on how we and third parties use cookies, please see the “Cookie Policy” section of our privacy policy.
Certain cookies, which generally fall within the categories of “Analytics Cookies” and “Targeting Cookies,” may be considered by some to fall under the definition of a “sale” or “sharing” of personal information for purposes of some state laws. You can opt out of these types of cookies by following the below instructions:
- Our websites & similar properties - You can opt out of third-party and other cookies on a particular site using the “Customize Cookie Settings” link in the footer of that site. Clicking this link will display a menu where you can choose to opt out of certain categories of cookies including Analytics Cookies and Targeting Cookies. You will need to take this step for every browser and device you use and on every General Mills property you visit, and renew the choice if you clear your browser cookies.
- Our mobile apps - You can opt out of third-party and cookies or similar technologies within relevant mobile apps by selecting “Manage Cookies or Similar Technologies” under Legal & Privacy from within the relevant Account, Main, or Settings menu. This will display a menu where you can choose to opt out of certain technologies including Analytics Technologies and Targeting Technologies. You will need to take this step for every app and device you use and renew your choices if you change certain settings or reinstall the app.
- Industry-wide opt out - There is also an industry-wide opt out program for Targeting Cookies that allows you to opt out of receiving ad targeting cookies from a broad array of third parties on any site, not just ours. You can access that opt out program by clicking here: Submit an Ad Choices Request
- Global Privacy Control - We also support the Global Privacy Control (“GPC”), which is a browser-based opt-out preference signal that can communicate your choice to opt out of certain cookies to the websites you visit. To learn more about GPC and how it works, click here. As with our cookie settings and mobile apps choices described above, you will need to enable the GPC signal for every browser and device from which you would like to opt out.
B. Opt Out of Analytics & Targeting Cookies
We may also have non-cookie based personal information about you that was collected in other ways, such as information you may have directly provided to us or information that we obtained from other sources. Some state laws may limit how we use this information to optimize advertising that you see.
You can request that we not share the non-cookie based personal information that we may have about you across our family of brands to target advertising to you. To submit such a request, use the form available here: Submit an Opt-Out Request
*Please note that our family of brands may still process your information in accordance with applicable law, including for advertising by brands with whom you have interacted.
If you would like us to delete the personal information we have about you, you can submit a Data Subject Privacy Request under Section 1 above.
3. Limit the Use of My Sensitive Personal Information
Laws in some states designate certain data attributes, such as information relating to health and wellness, ethnicity, etc., as sensitive. We may collect and use such information under certain circumstances, such as to provide products or services that you have requested or where you have provided your consent. To submit a request to exercise your rights to limit the processing of sensitive information under applicable law, use the form available here: Submit a Request to Limit Sensitive Data Processing.
*Please note that we may continue to process your sensitive information in accordance with applicable law, such as to provide you products and services that you have requested.
